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comicsalliance:

The Messed-Up History Of Marvel’s ‘Captain Marvel’ And Why It Doesn’t Matter

By Matt D. Wilson

With the debut this month of newly ranked Captain Marvel Carol Danvers, Marvel has officially published stories featuring seven — count ‘em, seven — versions of the character, and that’s not even counting any of the various alternate-universe incarnations. Why so many iterations? Well, basically, Marvel will lose its trademark on the name “Captain Marvel” if the company doesn’t publish a comic with that title every few years. But even then, why couldn’t they trot out the same version of the character every odd-numbered year or something? Because since the death of the original Captain Marvel in 1982, Marvel hasn’t had a Captain Marvel with staying power. 

Until now.

Read more.

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